Subaru’s Evolution: From WRX STI to Electric Vehicles
For Subaru enthusiasts, the WRX STI has always held a special place in the heart of automotive performance. However, in 2022, this legendary model was discontinued globally due to stringent emission regulations. This shift marked Subaru’s transition towards practical SUVs and electric vehicles (EVs) developed in collaboration with Toyota. The name STI, however, is not lost to history; it continues to evolve.
Subaru’s New Vision Unveiled at the 2025 New York Auto Show
During the 2025 New York Auto Show, David Dello Stritto, head of Subaru Europe, outlined a new vision for the brand. He stated that Subaru’s identity is built on ‘safety, enjoyment, and toughness.’ However, Stritto emphasized the addition of ‘power and performance’ as a fourth pillar. “When asked what Subaru means to the public, many respond with STI,” Stritto told Autocar. Despite the STI’s discontinuation in Europe due to emission restrictions, the shift to electric vehicles presents new opportunities. Stritto conveyed a clear message: ‘The future of Subaru’s performance vehicles will be electric.’
The Shift to Electric: Subaru’s Strategic Move
Subaru has been steadily exploring its electric vehicle goals. At the 2022 Tokyo Auto Salon, the company unveiled the STI E-RA concept, boasting 1,073 horsepower, showcasing the potential of electric performance. Following this, Subaru registered the trademark “STe” in Germany, hinting at a rebranding of its performance division for the EV era. While the STI name may not appear on new electric vehicles, its spirit remains alive. The transition to EVs is set to illuminate the future of high-performance Subaru vehicles.
Building a Stable Foundation Before Accelerating
Despite the exciting prospects of electric vehicles, Subaru is proceeding with caution. Stritto emphasized the necessity of stabilizing their core business of SUV sales first. “We need to sell a lot of SUVs to establish a stable revenue stream. That’s where our initial focus should be,” he explained. Yet, the groundwork for new electric vehicles is already underway. The recently unveiled Trailseeker EV in New York is part of this collaboration and may serve as a foundation for future electric sports cars.
The Future of High-Performance Subaru Vehicles
Stritto painted a vivid picture of the future, stating, “Imagine the future WRC STI—really fast, with gold wheels and a blue body. This is what we ultimately aim for.” If this vision becomes reality, it signifies a dramatic evolution from the legacy of the Impreza and turbochargers to battery packs and instant torque. Although the sound may differ, the driving experience is expected to remain thrilling.
Conclusion: Subaru’s Journey Towards an Electric Future
Subaru’s transition from the traditional WRX STI to electric vehicles marks a significant shift in the automotive landscape. By embracing EV technology and maintaining the essence of the STI brand, Subaru is poised to carve out a new niche in the high-performance market. As the company balances its SUV sales with its electric ambitions, the future looks promising for Subaru enthusiasts. The evolution of the STI name into the electric era is not just a continuation but a reinvention that promises to retain the thrill and performance Subaru is known for.