Ford’s Transition from Hot Hatches to Electric Performance
The era of Ford’s hot hatches seems to be drawing to a close with the Fiesta ST already phased out and the Focus ST soon to follow. However, this doesn’t mean Ford is stepping away from performance vehicles. In fact, the iconic ST and RS badges are likely to make a comeback in the electric vehicle (EV) era.
Jan Herzog, Ford Europe’s Product Marketing Manager, recently expressed hope for electric versions of the ST and RS models in an interview with Auto Express. This statement highlights Ford’s commitment to performance even as the automotive industry shifts towards electrification.
Puma Gen-E: Leading the Charge
The Ford Puma Gen-E represents a significant step in Ford’s electric journey, especially within the European market. As a compact electric crossover, the current Puma Gen-E model delivers 166 horsepower, closely matching the gasoline-powered Puma ST. Future ST versions are expected to feature more powerful output, sportier suspension, and chassis adjustments.
Herzog suggested that even if the current model isn’t the one to carry the ST badge, a future version will. This indicates that the Puma EV could be the first electric vehicle to bear the ST badge, playing a crucial role in Ford’s European sales strategy.
Mustang Mach-E: Performance in the U.S.
In the United States, the Mustang Mach-E GT fulfills a similar role. With 480 horsepower and dual motors, it offers impressive performance capabilities. There is even a Mach-E Rally version for off-road enthusiasts. The potential for a more powerful RS-badged Mach-E has not been ruled out, showcasing Ford’s dedication to performance across different markets.
Global Trends: Electrifying Performance
Ford is not alone in this electrification journey. Other brands like Mini and Peugeot are also injecting excitement into their electric lineups. Iconic names such as JCW and GTI are being reimagined for the electric age, proving that performance and fun can coexist with sustainability.
Ford’s Design Director, Amko Leenarts, emphasized the brand’s extensive involvement in motorsports, including Formula 1, Dakar, WRC, Pikes Peak, and NASCAR. This motorsport experience influences the design and performance of their everyday vehicles, ensuring that the thrill of driving remains a priority.
Conclusion: Embracing a New Era
While Ford may be closing the chapter on traditional hot hatches, the story of the ST and RS badges is far from over. As the automotive industry transitions to electric, these sub-brands are poised to evolve and adapt.
The era of lightweight, turbocharged four-cylinder hatchbacks might be waning, but electrification offers new opportunities. Instant torque, a lower center of gravity, and precise tuning are just some advantages. The badges remain the same, but the driving experience is set to become even more exhilarating. For those wondering if fun cars will endure in an electric future, Ford’s message is clear: the excitement isn’t disappearing; it’s simply transforming with a new power source.