Introduction to the Toyota Crown Special Editions
The Toyota Crown has been a symbol of luxury and innovation for the past 70 years, marking its position as a flagship model since its debut in 1955. To commemorate this milestone, Toyota has introduced two exclusive special editions available in Japan: the Crown Special Edition Z “The 70th” and the Matte Metal Edition. These editions showcase unique design elements and advanced features, offering a fresh take on this iconic vehicle.
70th Anniversary Edition: A Tribute to Legacy
The Crown Special Edition Z “The 70th” is a tribute to the model’s enduring legacy. This edition features a two-tone exterior with ‘Precious Metal’ on the upper body and a choice of ‘Precious White Pearl’ or ‘Precious Black Pearl’ for the lower section. The aesthetic appeal is further enhanced by 20-inch matte black alloy wheels and optional grey side decals. Inside, the cabin exudes luxury with black luster finishes and wood grain inserts, complemented by a 70th-anniversary badge.
Matte Metal Edition: Modern Elegance
The Matte Metal Edition stands out with its dark grey matte finish, which not only looks sophisticated but also facilitates easy maintenance. The sleek exterior is paired with 20-inch matte black wheels, while the interior features a chic black luster theme. Although it lacks the jewel-like gear knob found in the 70th Anniversary Edition, it offers optional features such as detachable headrest pillows and a panoramic sunroof.
Powertrain Options and Pricing
Both special editions of the Toyota Crown offer innovative powertrain options. Customers can choose between a 2.5-liter self-charging hybrid and a Mirai-based hydrogen fuel cell electric vehicle (FCEV). The hybrid version of the Crown Special Edition Z “The 70th” starts at approximately 7,550,000 KRW, while the FCEV model begins at around 8,550,000 KRW. The Matte Metal Edition is priced slightly higher, with the hybrid starting at about 8,100,000 KRW and the FCEV at 9,100,000 KRW. These prices are estimates converted from Japanese yen to Korean won.
Driving Experience and Market Position
Driving the Toyota Crown special editions is a testament to the brand’s commitment to luxury and performance. The vehicle’s refined design, combined with its advanced hybrid technology, offers a smooth and efficient driving experience. The stability at high speeds is commendable, making it a strong contender in the luxury sedan market. However, the premium pricing may appeal more to those who value its historical significance and advanced features.
Comparative Analysis: Toyota Crown vs. Competitors
In the luxury sedan segment, the Toyota Crown competes with high-end brands like Mercedes-Benz and BMW. While the Crown offers a unique hybrid and FCEV option, its competitors often focus on traditional internal combustion engines and plug-in hybrids. The Crown’s environmentally friendly options and its storied history provide a distinct edge. However, for some buyers, the brand prestige of European luxury cars may still hold sway.
Conclusion: A Celebration of Innovation
The Toyota Crown special editions are a celebration of the brand’s seven-decade journey of innovation and luxury. With its distinctive design and cutting-edge technology, the Crown continues to uphold its legacy as a premium vehicle choice. As Toyota looks to the future, these special editions serve as a reminder of the brand’s ability to blend tradition with modernity, offering a unique proposition in the evolving automotive landscape.